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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

TikTok live shopping stream showcasing products during a shoppable live stream

TikTok Shop and Shoppable Live Streams: The Social Commerce Revolution Hitting the UK

24 January 2026

AIE-commerceCustomer Service
AI-powered e-commerce showing Shopify integrations and customer retention strategies

How to Use AI in Your Shopify Store: Customer Retention and Basket Abandonment

23 January 2026

AIE-commerceCustomer Service
Page speed optimisation and SEO performance - Google Lighthouse metrics

Page Speed and SEO: The Complete Guide to Making Your Website Lightning Fast

19 January 2026

SEOSales & Marketing
GTM engineering sales automation workflow showing Apollo, N8n, and Clay tools connected together

GTM Engineering for SMBs: How We Turn Old Leads into New Revenue

18 January 2026

Sales & MarketingAutomationSmall Business
Umbraco CMS development and migration services - upgrading from legacy versions to Umbraco 17 LTS

Umbraco CMS Development: Your Guide to Umbraco 17 Migration

9 January 2026

Umbraco
Modern omni-channel sales automation with AI-powered customer engagement

Lead and sales automation: the omni-channel approach that converts without annoying your customers

8 January 2026

Sales & MarketingAICRM
Umbraco CMS logo representing headless content management for multi-frontend delivery

The Business Case for Headless CMS: Why Your Content Should Flow Everywhere

5 January 2026

UmbracoNext.jsMobile Apps
Technology and nature combining to represent sustainable AI practices

Sustainable AI: Balancing Innovation with Environmental Responsibility

2 January 2026

AISustainabilityAI Industry News
Small business owner getting started with AI tools on a laptop

Getting Started with AI: A Practical Guide for Small Businesses

30 December 2025

AISmall BusinessCustomer Service
Futuristic robotic hand reaching into a glowing digital network

Gazing into 2026: What AI and Websites Could Look Like

29 December 2025

AISoftware DevelopmentAI Industry News
Lovable Raises $330M at $6.6B: Why Vibe Coding Needs Production Partners

Lovable Raises $330M at $6.6B: Why Vibe Coding Needs Production Partners

19 December 2025

LovableVibe CodingAI
Christmas planning with laptop and festive decorations

AI-Powered Christmas Planning: Your Digital Helper for a Stress-Free Holiday Season

18 December 2025

AIBusiness StrategyAutomation

Showing 61-72 of 85 articles