ABOUT US

Building Software That Works Since 2013

Original Objective is a Manchester-based AI and software agency founded in 2013 by Matt Perry, a software engineer with over 30 years of experience. We have delivered more than 100 production systems for clients including Bet365, Kohler Mira, and Ticketmaster. 95% of our work comes through referrals. We specialise in AI chatbots, voice agents, workflow automation, and full-stack software development.

WHO WE ARE

What makes us different

We are not a consulting firm that hands you a strategy deck and walks away. We are engineers who build production AI systems. Founded in Manchester in 2013, we have grown through referrals alone, with enterprise clients trusting us to deliver systems that handle real workloads. Our CTO, Matt Perry, has led delivery on every project, bringing 30 years of hands-on engineering experience across .NET, React, Node.js, Azure, and AWS.

We build, not just advise

Every system we deliver is production-ready from day one. We have built AI chatbots handling thousands of conversations per month, voice agents answering calls 24/7, and automation workflows that save clients hundreds of hours per year.

95% referral rate

95% of our projects come through client referrals. Enterprise clients like Bet365, Kohler Mira, and Ticketmaster have trusted us with production systems because we deliver on time and on budget.

Fixed pricing, no surprises

Every project starts with a fixed quote. No hourly billing, no scope creep surprises. AI chatbots typically range from £1,200 to £9,000, voice agents from £1,800 to £7,000, and workflow automation from £500 to £5,000.

Book an intro call

What we do

From AI automation to full software development, here is what we help businesses with.

AI Engineering

We design, build, and deploy production AI systems using OpenAI, Anthropic Claude, Azure AI, and AWS. From architecture and integration to monitoring and maintenance, we handle the full lifecycle.

AI Automation

AI chatbots, voice agents, and workflow automation that handle sales, support, and operations. Built with n8n, Make, and custom integrations.

Software Development

Full-stack web applications, APIs, and cloud infrastructure on Azure and AWS. Built with .NET, React, Next.js, and Node.js.

Digital Marketing & GEO

Generative Engine Optimisation (GEO), traditional SEO, and content strategy designed to get your business cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.