AI Automation & Digital Growth Blog

Off-the-shelf AI tools are generic 'wrapper' apps built on someone else's model. They cannot handle your specific business logic. This guide shows where they fall short and how a custom-built AI solution from Original Objective fixes the gaps that cost you time and money.

Local AI runs models on your own hardware, while frontier models like GPT and Claude run in the cloud. This guide explains when each option wins on cost, privacy, speed and accuracy, so UK businesses can choose with confidence.

Shopify MCP connects AI agents straight to your store, so they can search, recommend and check out for your customers. Paired with social commerce, it is one of the biggest shifts in online retail. Here is what it means for UK businesses.

An AI-native company runs every team on shared, self-improving agents instead of personal copilots. We unpack what changes across sales, operations, fulfilment, manufacturing, marketing, and design, and why moving on from personal agents is the central architectural decision for UK businesses in 2026.

An agentic workforce is a team of AI agents that work together like a small agency. One agent takes the brief, others handle the steps. This guide explains how it works, what it can do, and when it makes sense for your UK business.

Software is starting to act for itself. It books, buys and sells without a human clicking a button. This guide explains what is happening and what your UK business should do next.

Two open-source personal AI assistants and one hosted agentic workforce. Here is what each one does, who it is for, and where it falls short for real business use.

GitHub recently paused new individual Copilot subscriptions. The compute behind AI coding has grown too heavy for flat-fee plans to carry. Cost-aware engineering, choosing the right model, caching prompts, setting usage caps, and putting evals in place, is now a core skill every developer needs.

Go-to-market engineering treats sales as a system, not a series of disconnected tactics. See how AI is connecting outreach, data, equity mining and channels into one loop, and what that means for UK businesses.

Anthropic's Mythos model shows that AI can now find software vulnerabilities on its own. For vibe-coded apps, that raises the bar. Here is what to do about it.

A production-readiness audit reviews your app against 12 categories of engineering risk, from authentication to incident readiness. See what gets checked, why it matters and how much it costs in the UK.

AI tools can save UK small businesses 10+ hours a week, but only if you pick the right ones. This guide cuts through the hype with real pricing in GBP, practical use cases and honest advice on when AI is not the answer.