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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Abstract grid illustration representing a range of AI tools

Best AI Tools for UK Small Businesses in 2026

18 September 2026

AISmall BusinessAI Tools
Enterprise AI governance checklist translated for small businesses

What Enterprise AI Governance Means for Small Businesses

18 September 2026

AI GovernanceComplianceSecurity
Senior software team planning a project around a whiteboard

Why Senior AI-Assisted Teams Can Now Outcompete Large Ones

24 August 2026

AISoftware DevelopmentBusiness Strategy
Umbraco CMS logo

What Happens When You Give an AI Agent Access to Umbraco?

24 August 2026

UmbracoAIMCP
Software development team planning an AI development lifecycle around a table

The AI Software Development Lifecycle

13 July 2026

AI SDLCAI Production SystemsEvals
Two AI systems linked by a custom-built bridge of connections

AI Technical Debt Is Arriving Faster Than Software Technical Debt

8 July 2026

AI Technical DebtAI GovernanceAI Architecture
Engineer reviewing AI system architecture, monitoring and deployment pipelines

Why Most AI Projects Fail Before the First Prompt

2 July 2026

AI Production SystemsSoftware DevelopmentBusiness Strategy
Shopify MCP connecting AI shopping agents and social commerce for UK online stores

Shopify MCP: AI and Social Commerce

3 June 2026

AIE-commerceShopify
Abstract visualisation of an AI neural network with interconnected nodes, representing shared intelligence across an organisation

AI-Native Companies and the End of Personal Agents

28 May 2026

AI StrategyAI NativeAI Agents
Diagram of an agentic AI workforce with a CEO agent delegating to VP and specialist agents

What Is an Agentic Workforce

27 May 2026

AIAgentic AIAI Agents
Abstract glowing neural network representing AI agents working across the internet, created by Google DeepMind

The Agentic Economy: A Simple Guide for UK Business

12 May 2026

AI AgentsAgentic EconomyMCP
Abstract neural network visualisation showing connected nodes feeding into a central processing point, representing AI agents collaborating

OpenClaw, Hermes, and Orto: AI Agents in 2026

8 May 2026

AI AgentsOpen SourceEnterprise AI

Showing 1-12 of 85 articles