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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

WhatsApp business messaging transforming into a marketing and commerce platform

WhatsApp Is Becoming a Sales Funnel: What Metas Strategic Shift Means for Your Business

6 April 2026

WhatsAppDigital MarketingAI Strategy
Security checklist for vibe coded applications before deployment

Vibe Coding Security Checklist: 10 Things to Fix Before You Deploy

5 April 2026

Vibe CodingSecurityDeployment
Generative Engine Optimisation - The future of search visibility

Generative Engine Optimisation: The Evolution Beyond Traditional SEO

5 April 2026

GEOSEOAI
Claude Code CLI tool source code exposure incident

Claude Code Source Code Exposed: What Happened and What It Revealed

5 April 2026

AIAI Industry NewsClaude Code
Modern workspace with AI and automation tools for small business efficiency

Six Actionable Ways Small Businesses Can Start Using AI and Automation Today

5 April 2026

AIAutomationSmall Business
AI receptionist cost comparison chart for UK businesses in 2026

How Much Does an AI Receptionist Cost in 2026

4 April 2026

AIVoice AgentsSmall Business
Silver iMac on a desk representing desktop AI agent control

AI Agents Can Now Control Your Desktop. Here Is How to Use Them Safely

24 March 2026

AI AgentsSecurityClaude
AI code frameworks turning prototypes into production-ready software

AI Code Is Finally Production-Ready. Here Is What Changed.

22 March 2026

AI DevelopmentAgentic FrameworksProduction Code
Business maturity levels of agentic AI adoption shown as ascending steps

The 5 Levels of Agentic AI: Where Does Your Business Sit?

20 March 2026

AI StrategyAgentic AIAI Automation
A checklist on a clipboard with AI app production items being ticked off

The AI App Production Checklist: 15 Things to Fix Before You Go Live

19 March 2026

AIVibe CodingProduction
Architecture diagram showing a headless CMS connected to a modern React frontend

How We Built originalobjective.com: Headless CMS with a Modern React Frontend

18 March 2026

UmbracoNext.jsSoftware Development
A bridge between prototype and production, with cracks forming under pressure

Why AI Prototypes Fail in Production (And What to Do About It)

17 March 2026

AISoftware DevelopmentProduction

Showing 1-12 of 65 articles