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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Shopify MCP connecting AI shopping agents and social commerce for UK online stores

Shopify MCP: AI and Social Commerce

3 June 2026

AIE-commerceShopify
Abstract visualisation of an AI neural network with interconnected nodes, representing shared intelligence across an organisation

AI-Native Companies and the End of Personal Agents

28 May 2026

AI StrategyAI NativeAI Agents
Diagram of an agentic AI workforce with a CEO agent delegating to VP and specialist agents

What Is an Agentic Workforce

27 May 2026

AIAgentic AIAI Agents
Abstract glowing neural network representing AI agents working across the internet, created by Google DeepMind

The Agentic Economy: A Simple Guide for UK Business

12 May 2026

AI AgentsAgentic EconomyMCP
Abstract neural network visualisation showing connected nodes feeding into a central processing point, representing AI agents collaborating

OpenClaw, Hermes, and Orto: AI Agents in 2026

8 May 2026

AI AgentsOpen SourceEnterprise AI
Engineer reviewing AI usage and cost metrics on a developer dashboard

AI Cost Control: The New Developer Skill for the Post-Unlimited Era

28 April 2026

AI Cost ControlAI EngineeringGitHub Copilot
Connected systems diagram representing go-to-market engineering and AI-driven sales automation

Go-to-Market Engineering: The 2026 AI Sales Playbook

22 April 2026

Go-to-MarketGTM EngineeringAI Sales
Claude logo representing Anthropic's AI models including Mythos

What the Mythos AI Model Means for Vibe-Coded Apps

17 April 2026

Vibe CodingSecurityAI
Senior engineer reviewing a production-readiness checklist on a laptop

What a Production-Readiness Audit Actually Checks

14 April 2026

Production ReadinessVibe CodingAI Apps
UK small business owner using AI tools on a laptop

Best AI Tools for UK Small Businesses

9 April 2026

AI ToolsSmall BusinessUK SME
WhatsApp business messaging transforming into a marketing and commerce platform

WhatsApp Is Becoming a Sales Funnel: What Metas Strategic Shift Means for Your Business

6 April 2026

WhatsAppDigital MarketingAI Strategy
Modern workspace with AI and automation tools for small business efficiency

Six Actionable Ways Small Businesses Can Start Using AI and Automation Today

5 April 2026

AIAutomationSmall Business

Showing 1-12 of 78 articles