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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Architecture diagram showing a headless CMS connected to a modern React frontend

How We Built originalobjective.com: Headless CMS with a Modern React Frontend

18 March 2026

UmbracoNext.jsSoftware Development
A bridge between prototype and production, with cracks forming under pressure

Why AI Prototypes Fail in Production (And What to Do About It)

17 March 2026

AISoftware DevelopmentProduction
AI automation agency helping UK businesses automate workflows

What Is an AI Automation Agency? (And How to Choose One)

16 March 2026

AIAutomationSmall Business
A structured pathway leading from a rough sketch to a polished production system

From AI Experiment to Production System: A Practical Framework

15 March 2026

AISoftware DevelopmentProduction
Mobile phone showing a PWA app built with Lovable and Supabase push notifications

From Lovable App to Mobile PWA: Push Notifications with Supabase

14 March 2026

LovableMobile AppsVibe Coding
Business team discussing AI strategy with agency partner

How to Find the Best AI Agency for Your Business

13 March 2026

AISmall BusinessBusiness Strategy
AI agent handling customer service enquiries for a business

How Can AI Agents Streamline My Customer Service Operations

12 March 2026

AICustomer ServiceAI Agents
AI receptionist answering phone calls for a UK small business

AI Receptionist for Small Business UK

11 March 2026

AIVoice AgentsSmall Business
AI agent helping a business with sales and marketing automation

How Can AI Agents Improve My Sales and Marketing

10 March 2026

AISales & MarketingAI Agents
AI assistant being manipulated by hidden prompts

AI Recommendation Poisoning: The Invisible Threat Already Inside Your AI Assistant

9 March 2026

AISecuritySmall Business
Small business team collaborating with AI-powered CRM tools

AI That Works With Your Team Not Instead of Them A CRM Guide for Small Businesses

3 March 2026

AICRMSmall Business
AI search results showing how generative engine optimisation works

What Is Generative Engine Optimisation (GEO)? How AI Search Changes Everything

2 March 2026

SEOGEOAI

Showing 13-24 of 67 articles