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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Cosy Christmas scene with tablet, coffee and fireplace

6 Fun AI Projects to Do with the Family This Christmas

4 December 2025

AI
Person crafting AI prompts on a computer for business productivity

Writing Effective AI Prompts: A Practical Guide for UK Small Businesses

28 November 2025

AISmall BusinessBusiness Strategy
Social media management workspace - Photo by Georgia de Lotz on Unsplash

Transform Your Social Media with Nano Banana Pro and Vibe Mix Studio

27 November 2025

AISocial MediaAutomation
ChatGPT Apps: The Future of E-commerce Is Conversational

ChatGPT Apps: The Future of E-commerce Is Conversational

25 November 2025

E-commerceAutomationAI Industry News
Small business owner answering customer calls with AI assistance

Never Miss Another Customer Call: How AI Receptionists Are Helping Small Businesses Win

19 November 2025

AIVoice AgentsSmall Business
Sam Altman - TechCrunch

OpenAI's Transformation: From Non-Profit Pioneer to For-Profit Powerhouse

18 November 2025

AI Industry NewsSmall Business
Sundar Pichai discussing AI strategy and Google's vision in a BBC interview

What Sundar Pichai's BBC Interview Reveals About the State of AI

18 November 2025

AI Industry NewsSmall BusinessAI
Google Gemini 3 branding and logo for the new multimodal AI model

Google Launches Gemini 3: A New Era of AI Intelligence

18 November 2025

AIAI Industry News
Small business team reviewing an AI implementation roadmap on a laptop

Unlocking AI: A Practical Guide for SMBs

17 November 2025

AISmall BusinessBusiness Strategy

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