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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Developer reviewing code on screen representing the journey from vibe coding to production

Built Something with Vibe Coding? Here's What You Need Before Going Live

23 February 2026

Vibe CodingSecurityAI
MVP development process showing iterative product testing and user feedback

Why Starting with an MVP Could Save Your Business Thousands

18 February 2026

ProductionSoftware DevelopmentSmall Business
Custom client portal dashboard showing project tracking and messaging integrations

Why a Custom Portal Is the Smartest Investment Your Business Will Make This Year

16 February 2026

Software DevelopmentCRMAutomation
Umbraco CMS and AI integration represented by the Original Objective and Umbraco partnership

Umbraco Goes AI: What It Means for Your Website

13 February 2026

UmbracoAINext.js
OpenClaw agentic AI assistant delivering real business results through workflow automation

OpenClaw Update: How Agentic AI Went From Hype to Real Business Results

12 February 2026

AI AgentsAutomation
SpaceX rocket launch representing the merger of SpaceX and xAI

SpaceX Acquires xAI: How the Largest Merger in History Will Reshape AI, Robotics, Space and Everything In Between

6 February 2026

AIAI Industry NewsBusiness Strategy
Business team discussing digital project requirements and planning

Why Most Digital Projects Fail Before a Line of Code Is Written

5 February 2026

Business StrategySoftware Development
Tangled wires and circuits representing hasty AI integration

The Real Cost of Quick and Dirty AI Integration

4 February 2026

AIBusiness StrategyAI Industry News
Clean minimalist website interface showing invisible design principles

Good Design Is Invisible: What Users Actually Notice on Your Website

3 February 2026

UX & Design
Laptop covered with colourful sticky notes representing ideas waiting to be built

Got a Killer Web or App Idea? Here's How to Actually Make It Happen

30 January 2026

Software DevelopmentSmall BusinessAI
AI assistant running on laptop representing personal automation systems

ClawdBot to MoltBot: The Personal AI Revolution Running on Mac Minis Everywhere

27 January 2026

AIAI Industry NewsAutomation
Business team collaborating on bespoke software project in modern office

Drowning in Spreadsheets? How UK Small Businesses Are Breaking Free

26 January 2026

Software DevelopmentSmall Business

Showing 49-60 of 85 articles