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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Tangled wires and circuits representing hasty AI integration

The Real Cost of Quick and Dirty AI Integration

4 February 2026

AIBusiness StrategyAI Industry News
Clean minimalist website interface showing invisible design principles

Good Design Is Invisible: What Users Actually Notice on Your Website

3 February 2026

UX & Design
Laptop covered with colourful sticky notes representing ideas waiting to be built

Got a Killer Web or App Idea? Here's How to Actually Make It Happen

30 January 2026

Software DevelopmentSmall BusinessAI
AI assistant running on laptop representing personal automation systems

ClawdBot to MoltBot: The Personal AI Revolution Running on Mac Minis Everywhere

27 January 2026

AIAI Industry NewsAutomation
Business team collaborating on bespoke software project in modern office

Drowning in Spreadsheets? How UK Small Businesses Are Breaking Free

26 January 2026

Software DevelopmentSmall Business
TikTok live shopping stream showcasing products during a shoppable live stream

TikTok Shop and Shoppable Live Streams: The Social Commerce Revolution Hitting the UK

24 January 2026

AIE-commerceCustomer Service
AI-powered e-commerce showing Shopify integrations and customer retention strategies

How to Use AI in Your Shopify Store: Customer Retention and Basket Abandonment

23 January 2026

AIE-commerceCustomer Service
Page speed optimisation and SEO performance - Google Lighthouse metrics

Page Speed and SEO: The Complete Guide to Making Your Website Lightning Fast

19 January 2026

SEOSales & Marketing
GTM engineering sales automation workflow showing Apollo, N8n, and Clay tools connected together

GTM Engineering for SMBs: How We Turn Old Leads into New Revenue

18 January 2026

Sales & MarketingAutomationSmall Business
Umbraco CMS development and migration services - upgrading from legacy versions to Umbraco 17 LTS

Umbraco CMS Development: Your Guide to Umbraco 17 Migration

9 January 2026

Umbraco
Modern omni-channel sales automation with AI-powered customer engagement

Lead and sales automation: the omni-channel approach that converts without annoying your customers

8 January 2026

Sales & MarketingAICRM
Umbraco CMS logo representing headless content management for multi-frontend delivery

The Business Case for Headless CMS: Why Your Content Should Flow Everywhere

5 January 2026

UmbracoNext.jsMobile Apps

Showing 49-60 of 78 articles