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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Umbraco CMS logo representing headless content management for multi-frontend delivery

The Business Case for Headless CMS: Why Your Content Should Flow Everywhere

5 January 2026

UmbracoNext.jsMobile Apps
Technology and nature combining to represent sustainable AI practices

Sustainable AI: Balancing Innovation with Environmental Responsibility

2 January 2026

AISustainabilityAI Industry News
Small business owner getting started with AI tools on a laptop

Getting Started with AI: A Practical Guide for Small Businesses

30 December 2025

AISmall BusinessCustomer Service
Futuristic robotic hand reaching into a glowing digital network

Gazing into 2026: What AI and Websites Could Look Like

29 December 2025

AISoftware DevelopmentAI Industry News
Lovable Raises $330M at $6.6B: Why Vibe Coding Needs Production Partners

Lovable Raises $330M at $6.6B: Why Vibe Coding Needs Production Partners

19 December 2025

LovableVibe CodingAI
Christmas planning with laptop and festive decorations

AI-Powered Christmas Planning: Your Digital Helper for a Stress-Free Holiday Season

18 December 2025

AIBusiness StrategyAutomation
Christmas AI projects for social media content creation with Vibe Mix Studio

Transform Your Social Media with Vibe Mix Studio's Complete AI Content Creation Platform

14 December 2025

AISmall BusinessBusiness Strategy
AI foundation models network representing Disney OpenAI licensing partnership

AI Licensing Deals Reshape Entertainment: Disney's Billion-Dollar OpenAI Partnership and Suno's Copyright Settlement

12 December 2025

AISmall BusinessBusiness Strategy
Abstract AI neural network illustration

November 2025: The Month That Redefined AI Foundation Models

6 December 2025

AIAI Industry News
GTM Engineering sales automation concept

GTM Engineering: How AI Tools Like Apollo.io and Clay.com Are Revolutionising Sales

5 December 2025

AISales & MarketingAI Industry News
Cosy Christmas scene with tablet, coffee and fireplace

6 Fun AI Projects to Do with the Family This Christmas

4 December 2025

AI
Person crafting AI prompts on a computer for business productivity

Writing Effective AI Prompts: A Practical Guide for UK Small Businesses

28 November 2025

AISmall BusinessBusiness Strategy

Showing 49-60 of 67 articles