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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

Small business team collaborating with AI-powered CRM tools

AI That Works With Your Team Not Instead of Them A CRM Guide for Small Businesses

3 March 2026

AICRMSmall Business
AI search results showing how generative engine optimisation works

What Is Generative Engine Optimisation (GEO)? How AI Search Changes Everything

2 March 2026

SEOGEOAI
AI voice agent answering business phone calls automatically

What Is an AI Voice Agent? The Virtual Receptionist That Never Sleeps

1 March 2026

AIVoice AgentsSmall Business
AI agent helping a small business automate daily tasks

What Is an AI Agent? How Businesses Use Them to Save Time

28 February 2026

AIAI AgentsAutomation
Business owner reviewing AI automation costs and pricing options

How Much Does AI Automation Cost in the UK? Real Pricing for Real Businesses

27 February 2026

AIAutomationBusiness Strategy
AI chatbot handling customer service enquiries for a small business

Can AI Handle Customer Service? What UK Small Businesses Need to Know

26 February 2026

AICustomer ServiceAI Agents
Small business owner exploring AI automation tools on a laptop

AI for Small Business UK: Where to Start and What Actually Works

25 February 2026

AISmall BusinessAutomation
Business owner calculating ROI from AI automation investment

AI Automation ROI: How UK Small Businesses Save Time and Money

24 February 2026

AIAutomationBusiness Strategy
Developer reviewing code on screen representing the journey from vibe coding to production

Built Something with Vibe Coding? Here's What You Need Before Going Live

23 February 2026

Vibe CodingSecurityAI
MVP development process showing iterative product testing and user feedback

Why Starting with an MVP Could Save Your Business Thousands

18 February 2026

ProductionSoftware DevelopmentSmall Business
Custom client portal dashboard showing project tracking and messaging integrations

Why a Custom Portal Is the Smartest Investment Your Business Will Make This Year

16 February 2026

Software DevelopmentCRMAutomation
Umbraco CMS and AI integration represented by the Original Objective and Umbraco partnership

Umbraco Goes AI: What It Means for Your Website

13 February 2026

UmbracoAINext.js

Showing 37-48 of 81 articles