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Matt Perry - CTO

Matt Perry

CTO

Matt Perry has spent over 30 years building software and digital products for businesses across the UK. He founded Original Objective in 2013 and has led delivery on over 100 projects, from AI chatbots and automation systems to full web platforms. Matt's hands-on experience spans .NET, React, cloud infrastructure, and AI integration. He works directly with clients to solve real problems, not just talk about digital transformation.
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Articles by Matt Perry

AI agent handling customer service enquiries for a business

How Can AI Agents Streamline My Customer Service Operations

12 March 2026

AICustomer ServiceAI Agents
AI receptionist answering phone calls for a UK small business

AI Receptionist for Small Business UK

11 March 2026

AIVoice AgentsSmall Business
AI agent helping a business with sales and marketing automation

How Can AI Agents Improve My Sales and Marketing

10 March 2026

AISales & MarketingAI Agents
AI assistant being manipulated by hidden prompts

AI Recommendation Poisoning: The Invisible Threat Already Inside Your AI Assistant

9 March 2026

AISecuritySmall Business
Small business team collaborating with AI-powered CRM tools

AI That Works With Your Team Not Instead of Them A CRM Guide for Small Businesses

3 March 2026

AICRMSmall Business
AI search results showing how generative engine optimisation works

What Is Generative Engine Optimisation (GEO)? How AI Search Changes Everything

2 March 2026

SEOGEOAI
AI voice agent answering business phone calls automatically

What Is an AI Voice Agent? The Virtual Receptionist That Never Sleeps

1 March 2026

AIVoice AgentsSmall Business
AI agent helping a small business automate daily tasks

What Is an AI Agent? How Businesses Use Them to Save Time

28 February 2026

AIAI AgentsAutomation
Business owner reviewing AI automation costs and pricing options

How Much Does AI Automation Cost in the UK? Real Pricing for Real Businesses

27 February 2026

AIAutomationBusiness Strategy
AI chatbot handling customer service enquiries for a small business

Can AI Handle Customer Service? What UK Small Businesses Need to Know

26 February 2026

AICustomer ServiceAI Agents
Small business owner exploring AI automation tools on a laptop

AI for Small Business UK: Where to Start and What Actually Works

25 February 2026

AISmall BusinessAutomation
Business owner calculating ROI from AI automation investment

AI Automation ROI: How UK Small Businesses Save Time and Money

24 February 2026

AIAutomationBusiness Strategy

Showing 37-48 of 85 articles