Privacy Policy

Last updated: 11 April 2026

Original Objective Ltd (company number 08693542, registered in England and Wales) is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Original Objective Ltd is a Manchester-based AI agency. Our registered office is at 12 Princess St, Knutsford, Cheshire, WA16 6DD. For data protection enquiries, contact us at hello@originalobjective.com or call +44 161 883 1930.

What data we collect

We may collect the following personal data:

  • Contact information: name, email address, phone number, and company name when you submit forms or contact us
  • Usage data: pages visited, time spent on site, browser type, and device information collected via Google Analytics 4 (with consent)
  • Communication data: messages sent through our contact forms, chatbot interactions, and email correspondence
  • Cookie data: technical and analytics cookies as described in our Cookie Policy

How we use your data

We use your personal data to:

  • Respond to enquiries and provide our services
  • Send service-related communications
  • Improve our website and services through analytics
  • Comply with legal obligations

We process your data on the following legal bases:

  • Consent: for marketing communications and analytics cookies
  • Legitimate interest: for responding to enquiries and improving our services
  • Contract: for delivering services you have purchased
  • Legal obligation: for tax, accounting, and regulatory requirements

Data sharing

We do not sell your personal data. We may share data with:

  • Google Analytics: anonymised usage data for website analytics
  • Email service providers: to send communications you have opted into
  • Cloud hosting providers: Microsoft Azure for secure data storage

All third-party processors are bound by data processing agreements and comply with UK GDPR requirements.

Data retention

We retain personal data only as long as necessary for the purposes described above. Contact form submissions are retained for 2 years. Analytics data is retained for 14 months. Client project data is retained for 6 years for legal and accounting purposes.

Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (right to be forgotten)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact us at hello@originalobjective.com. We will respond within 30 days.

Cookies

We use cookies to improve your experience and analyse website usage. You can manage your cookie preferences at any time using our cookie consent tool. For full details, see our Cookie Policy.

Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on this page with the date of the last update.

Contact us

If you have questions about this privacy policy or wish to make a data subject request, contact us at:

  • Email: hello@originalobjective.com
  • Phone: +44 161 883 1930
  • Post: Original Objective Ltd, 12 Princess St, Knutsford, Cheshire, WA16 6DD

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been violated.