Cookie Policy

Last updated: 11 April 2026

This cookie policy explains what cookies are, how Original Objective Ltd uses them on originalobjective.com, and how you can manage your preferences.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

How we use cookies

We use cookies for the following purposes:

Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They include cookies for cookie consent preferences and session management.

Analytics cookies

With your consent, we use Google Analytics 4 (GA4) to understand how visitors use our website. These cookies collect anonymised data about pages visited, time on site, and navigation patterns. We use this data to improve our website and content.

Google Analytics cookies include:

  • _ga: Used to distinguish users. Expires after 2 years.
  • _ga_[ID]: Used to persist session state. Expires after 2 years.

Marketing cookies

With your consent, we may use Google Tag Manager to load marketing tags that help us understand how visitors found our website and measure the effectiveness of our marketing campaigns.

Google Consent Mode v2

We implement Google Consent Mode v2, which adjusts the behaviour of Google tags based on your cookie consent choices. When you decline analytics or marketing cookies, Google tags operate in a privacy-preserving mode without storing cookies.

Managing your cookies

When you first visit our website, a cookie consent banner allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect website functionality.

Third-party cookies

Some cookies are set by third-party services that appear on our pages:

  • Google Analytics: Website usage analytics
  • Google Tag Manager: Tag management and marketing measurement
  • Calendly: Meeting booking widget (when present on a page)

Changes to this policy

We may update this cookie policy from time to time. The latest version will always be available on this page.

Contact us

For questions about our use of cookies, contact us at:

  • Email: hello@originalobjective.com
  • Phone: +44 161 883 1930

For more details about how we handle your personal data, see our Privacy Policy.