The Future of Shopping is Live, Social, and Instant
Turn followers into customers with shoppable live streams. The TikTok revolution from China is here—interactive, real-time shopping experiences that blend entertainment with instant purchasing power.
We help you harness the power of social commerce, connecting TikTok Shop, Instagram Shopping, and Shopify to create seamless shopping experiences where your audience already spends their time.
The TikTok Shop Revolution
Traditional SEO focused on keywords and backlinks. But AI systems don't just crawl and index - they understand, synthesize, and generate responses.
This fundamental shift means businesses must adapt their content strategy to be machine-readable, authoritative, and optimized for generative responses rather than just rankings.
The result? Organizations that understand GEO principles are positioning themselves to be the source of truth for AI-powered search engines, voice assistants, and chatbots.
Why Social Commerce Matters Now
AI systems are becoming the first stop for customers looking for information, recommendations, and solutions.
What is Social Commerce
GEO focuses on how information is surfaced inside AI powered tools. In practice this means:
Live Shopping Streams
Clear structures and schema that AI can easily parse and understand
Shoppable Posts
Tone and format that matches how AI presents knowledge to users
Platform Integration
Trust signals embedded in every piece of content
Creator Partnerships
Optimised for voice-driven and conversational AI interactions
Early Adopters Are Winning Big
Generative search is set to become the default. Position your brand at the forefront of this transformation.
See Social Commerce in Action
Real projects showcasing how we help organizations succeed in the age of generative search.
Understanding Social Commerce Terminology
Social Commerce FAQs
Discover how Generative Engine Optimisation makes your content easier for AI systems to understand, index, and surface. These FAQs explain what GEO is, how it differs from SEO, and how it helps your brand stay visible in a world where search and discovery are increasingly AI-driven.
What is social commerce and how is it different from traditional eCommerce?
Generative Engine Optimisation (GEO) is the practice of optimising your content to be discovered, understood, and recommended by AI-powered search engines and large language models like ChatGPT, Google SGE, Perplexity, and Microsoft Copilot. Unlike traditional SEO which focuses on ranking in search results, GEO ensures your brand appears in AI-generated answers and recommendations.
What is live shopping and why is it popular?
Traditional SEO aims to rank your website higher in search engine results pages (SERPs). GEO goes further by optimizing content to be the source AI systems cite when generating answers. While SEO focuses on keywords and backlinks, GEO emphasizes structured data, authority signals, machine-readable content, and conversational language patterns that AI models prefer.
Do I need to use TikTok Shop or can I use other platforms?
GEO optimises for major generative AI platforms including ChatGPT, Google's Search Generative Experience (SGE), Microsoft Copilot, Perplexity AI, Claude, and other large language models. It also improves visibility in voice assistants like Alexa, Siri, and Google Assistant.
Can small businesses succeed with social commerce or is it just for big brands?
A comprehensive GEO strategy includes: structured data and schema markup to make content machine-readable, authoritative and well-sourced content that AI systems trust, clear and conversational writing that AI can easily synthesize, semantic SEO focusing on topic clusters and entities, and ongoing monitoring of how AI platforms reference your brand.
What products work best for social commerce?
GEO results typically begin appearing within 2-4 months as AI models index and incorporate your optimized content. However, building strong authority signals and comprehensive topic coverage is an ongoing process. Early adopters often see faster results as competition in the GEO space is still developing.
Do I need to hire professional hosts for live shopping?
Yes, absolutely. GEO and traditional SEO work together synergistically. While GEO focuses on AI-generated answers, traditional SEO still drives traffic from conventional search results. The best digital strategy combines both approaches.
How do I integrate social commerce with my existing Shopify store?
Any industry where customers seek information, recommendations, or solutions can benefit from GEO. This includes B2B services, professional services, healthcare, technology, e-commerce, education, finance, and local businesses.
What results can I expect from social commerce?
GEO success is measured through: monitoring brand mentions in AI-generated responses across platforms, tracking increases in branded search volume, analyzing referral traffic from AI platforms, measuring content citation rates, and monitoring improvements in topic authority.
Get Your Social Commerce Starter Guide
Download our free guide to launching your first shoppable live stream and turning social followers into customers.
Here's what you'll get:
- Platform Selection Guide – choose between TikTok Shop, Instagram Shopping, and others
- Live Stream Checklist – everything you need for your first successful live shopping event
- Shopify Integration Setup – step-by-step technical configuration
- Creator Partnership Strategies – how to work with influencers for social sales
- Conversion Optimization Tips – proven tactics to increase purchase rates
- Analytics Framework – track what matters and optimize performance
- UK Success Stories – real examples from brands winning with social commerce
No spam. Just practical strategies for growing your business with social commerce.
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