21 January 2026
Your website is losing customers every second it loads (here's the fix)
53% of visitors leave if your site takes more than 3 seconds. Let's fix that.
Last week I ran a speed test on a client's website. It scored 34 out of 100.
They were paying £500/month for Google Ads - and more than half their clicks were bouncing before the page even finished loading. That's not a marketing problem. That's a website problem.
Here's the thing: Google has confirmed that page speed directly affects your search rankings. Slow sites get pushed down. Fast sites get rewarded. And visitors? 53% of them leave if your site takes more than 3 seconds to load.
Your website might be costing you customers right now - and you wouldn't even know it.
Tool of the Week
Google Lighthouse
Free built-in Chrome tool that scores your website on Performance, SEO, Accessibility and Best Practices. Right-click > Inspect > Lighthouse tab. Takes 30 seconds to run.
Check it out →Quick Question
Have you ever run a Lighthouse test on your website? Hit reply with your score - I'd love to know how Cheshire businesses are performing.
PS: Run Lighthouse on originalobjective.com and see what a 100/100 looks like. Then run it on your site. The difference might surprise you.