Glossary
Search and Visibility
How people find your business is changing. These terms cover traditional SEO, AI-powered search (GEO), and the new ways that ChatGPT, Perplexity, and Google AI Overviews decide which businesses to recommend.
Browse Search and Visibility Terms
Each term links to a dedicated page with a clear definition, practical business context, and links to related articles.
Browse by Category
Generative Engine Optimisation (GEO)
AI Overviews
E-E-A-T
Topical Authority
LLM Citation
SEO (Search Engine Optimisation)
Schema Markup
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